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LEOPOMPOSELLI*

Art Direction & Design

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The largest retail event featured top Brazilian influencers in a 4-hour live stream, partnered with Americanas and YouTube Brazil. Drawing over 300,000 viewers and 2.7 million views, it showcased a 2,400 square meter arena with impressive LED panels and a 92,000 square meter stage. This groundbreaking production marked a shift in Black Friday, creating an engaging entertainment experience and generating original content in collaboration with Google and YouTube. The event was broadcasted on 10 digital platforms, reaching an audience of over 237 million subscribers and followers.

BLACKFRIDAY`S SHOW

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